What they look like
Your newsletters arrive in your customer’s mailbox in impressive fashion. They are printed in a large, 17″ x 24″ format that leaves plenty of room to convey your unique story. Printed on substantial, 100# glossy enamel text, they exude a feeling of quality that immediately plants a favorable image of your dealership in the minds of your customers. They do not require tabs, so they are never “torn” open. And because of the size, quality and useful content, they stay around longer as a coffee-table piece. These newsletters have an average shelf life of 8 weeks…not one minute like most mailers!
Why you need it
Customer erosion is the number one problem facing most dealers, with an average of 52% of all new car buyers buying their next new vehicle from a different manufacturer. The newsletter engages current and past customers to return to your dealership for repeat purchase, steadily patronize your service and parts departments, and refer you to friends and family. And it is all presented in a helpful, non-confrontational manner that enhances your sales and service CSI. It also puts constant customer contact on auto-pilot, so that you do not have to rely solely on your sales personnel. Plus, it really makes you look good!
Who they go to
Although these newsletters are primarily designed as a retention vehicle for your current database of sales and service customers, it can also be used to pull “same model” vehicle owners in your competitive trading area back into your showroom and service lane. We can extract your data directly from your DMS. We then cleanse it, process it through the US Post Office’s National Change of Address database, and certify it for mailing. We can also use your database as a suppression file against competitve vin registrations to attract more new customers!
Get The Facts
FACT: It costs a lot less to keep your old customers than it does to attract new ones.
FACT: An average of 52% of all new car buyers will purchase their next new vehicle from a different manufacturer. (not just a different dealership.) Source: JD Power & Associates Customer Retention Study, December 2010.
FACT: We show you how to build trust and earn repeat business with a printed communications and sales vehicle that is ultimately more valuable and more cost-effective than any direct mail you have done before.
FACT: Instead of offering a new customer a full tank of gas when they purchase a vehicle, fill it up to 3/4th’s of a tank and use the difference to send them one of these every other month for the next four years! You will definitely keep them coming back for sales and service as you build a relationship with your customer for life.